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At present JSC "Radoshkovichi ceramic plant produces traditional ceramic bricks are several types and actively expanding the production of porous ceramic wall materials. A significant competitive advantage OAO Radoshkovichi ceramic plant to other manufacturers is that the company has mastered the production of virtually all existing and required in the construction of small, medium and large size ceramic wall materials with porous shard type Poroton "which combine the advantages of aerated concrete (weight, size, low thermal conductivity) and ceramic bricks (high strength, permitting its use in high-rise building, low hygroscopicity and high refractoriness).

Pricing policies of the enterprise becomes attractive to potential consumers. Prices of products of JSC "Radoshkovichi ceramic plant is lower than that of other best-known Belarusian producers. This fact, coupled with highest quality significantly improves the competitiveness of production enterprises. Moreover, prices of products of JSC Radoshkovichi ceramic plant below, and range of products wider than that of building materials producers in the Minsk region.
As the major market benchmarks of OAO Radoshkovichi ceramic plant has the following objectives:
- Making a profit at the expense of meeting the demand of the Belarusian market for ceramic brick of high quality;
- Development of new markets - the expansion of exports of brick in Russia, including delivery of products to customers transport of the plant.
- Increase in export sales by expanding its product range and gain a competitive advantage because of the price by reducing transport costs.